🎙️ How to Land National Radio Coverage—Direct From the Presenters Themselves 🎙️

🎧 Want to Hear It Straight From the Source?

All the insights in this guide come from real conversations on A Face for Radio, a podcast produced by Independent Media News, the media arm of The Relations Group.

We spoke directly to the presenters, producers and editors behind the UK’s biggest national stations, including BBC Radio 4, Times Radio, LBC and 5 Live, to find out exactly what they’re looking for in a guest or story.

👉 You can listen to all the episodes here if you want the full interviews and behind-the-scenes wisdom.

Or...

🎁 Just submit your email below to:

Instantly download the PDF guide
Get access to curated audio clips from key presenters
Save hours of listening — and go straight to what matters

Discover what BBC, Times Radio, and LBC producers really want, so your story stands out and gets picked up.

What You’ll Learn Inside:

✅ Why pitching to presenters is often a complete waste of time (and who you should pitch instead)
✅ The 3 traits every guest must have—straight from the people who choose them
✅ How to frame your story so it connects with national audiences and gets airtime
✅ What different stations are looking for—from BBC Radio 4 to Times Radio to LBC
✅ Quotes and tips from actual producers, journalists, and presenters

Why It Works:

This guide isn’t theory. It’s built from interviews with the decision-makers behind some of the UK’s biggest national stations. If you or your clients want national exposure, this is where to start.